The Complete Path To Amazon PPC Mastery

Brand New For 2024: Get the in-depth Amazon PPC course you need to supercharge your sales and create long-term, profitable growth.

Featured By The Best In eCommerce

“If your goal is to generate long-term growth…check out this comprehensive course.”

- Influencer Marketing Hub’s Top 10 Amazon PPC Courses

Trying to launch a product on Amazon without PPC is like trying to win a race without running.

Selling on Amazon used to be… different.

You could find low-competition product opportunities, slap a logo on them, include relevant keywords in your listing, and rank in search results overnight.

However, things have changed.

• More sellers means more competition.

• More ad placements means fewer organic ranking opportunities.

• More creative launch strategies being banned by Amazon means limited product launch options.

These market conditions have created an environment - for better or for worse - in which Amazon ads are no longer a luxury and are now a necessity.

And, now generating billions of its revenue through sellers paying for PPC (with no sign of growth stopping), this trend will only continue as Amazon execs aim to delight shareholders with ever-increased margins.

So, by mastering Amazon advertising, you’re creating opportunities to drive growth in the present and future-proofing your business as the platform evolves.

But with so much to learn and money on the line, where do you begin?

Throw hundreds or thousands of dollars into test campaigns to see what might work?

Follow re-hashed YouTube content that sounds good in theory but hasn’t been tried in practice?

Outsource a vital growth lever in your business to an expensive agency?

Luckily, there is a better way…

Follow A Proven 7-Figure PPC Playbook

Access step-by-step Amazon PPC training compiled from 7 figures in revenue, 1000s of hours of practice, and continual testing to help you create long-term successful ad campaigns, grow your profits, and future-proof your Amazon business.

70+ In-Depth Lessons

A library of video lessons with screen shares, examples, and practical examples so you know exactly what to do at every turn.

7-Figure Testing

Built on a foundation of tested principles we’ve used running Amazon PPC campaigns for 6+ years generating 7 figures per year.

Linear Learning

In step-by-step order ready for you to methodically work through, implement, and grow your Amazon sales profitably.

Excellent. It is well laid out, easy to understand, clearly described in easy-to-follow videos, and provides you with all of the tools and knowledge you need to get started.

Samantha, via TrustPilot

PPC MASTERY

Grow Your Knowledge, Grow Your Business

Here are 6 key areas of implementation you’ll be confident with once you complete this training:

• Ensuring your Amazon listings are highly optimized and primed for the best possible conversion rates so your ad spend isn’t wasted.

• Carrying out in-depth pre-launch research that ensures you only target the right competitors and keywords at the right time.

• Creating customized campaign structures that continually improve profitability and find new keywords to target.

• Using Amazon PPC to launch and rank new products on the first page in search results in a TOS-compliant way.

• Conducting regular campaign optimization processes to ensure your marketing spend is as efficient as possible.

• Troubleshooting struggling campaigns to quickly pinpoint the areas that need improving to maximize profitability.

• …and lots, lots more!

INSTRUCTORS

Access Expert, ‘In-The-Trenches’ Guidance

Ben Donovan

Ben is the founder of Brand Builder University and operates eCommerce brands generating multiple 7-figures per year, much of which is driven by Amazon advertising. He is in the trenches with you, testing, tweaking, and optimizing campaigns week in and week out, and shares what he learns along the way.

This is a big recommend… If someone had just told me to join Brand Builder Uni earlier that could have saved me a lot of money and time!

Mathias, via TrustPilot

CONTENTS

Your Step-by-Step Blueprint

01

Module 1: Foundations

• Welcome To The Course

• Crucial Mindsets For Success

• The Role Of Amazon Advertising

• The Amazon Ads Auction System

• The Metrics That Matter

• Pre-Launch Optimizations

• ACOS vs TACOS Deep-Dive

02

Module 2: Target Research

• Understanding Targets

• Match Types Explained

• Manual Target Research

• Supercharged Keyword Research

• Supercharged ASIN Research

• Creating A Master Target List

03

Module 3: Campaign Structure

• Understanding Campaign Structure

• Campaigns, Ad Groups, & Ads

• Campaign Types

• Core Campaign Structure Phases

• Phase 1: Launch

• Phase 2: Expand

• Phase 3: Diversify

04

Module 4: Sponsored Products

• Dynamic Bidding Strategies

• Core Campaigns: Auto (Discovery)

• Core Campaigns: Broad (Expansion)

• Core Campaigns: Exact (Scale)

• Core Campaigns: Category (Discovery)

• Experimental Campaigns: Low Cost Catch-All

• Experimental Campaigns: Tier Testing

• Experimental Campaigns: Brand Defence

05

Module 5: Sponsored Brands

• Sponsored Brands Foundations

• Product Collection Ads

• Store Spotlight Ads

• Sponsored Brand Video Ads

• A/B Testing Creatives

06

Module 6: Sponsored Display

• Sponsored Display Foundations

• Sponsored Display Optimization Strategies

• Sponsored Display Targeting

07

Module 7: Analysis & Optimization

• Tracking Amazon Ads Progress

• Understanding Your Search Term Report

• Optimization Schedules

• Optimization Step 1: Relevance

• Optimization Step 2: Conversions

• Optimization Step 3: Profitability

• Optimization Step 4: Expansion

• Optimizing With Bulk Sheets

• Optimizing With Software

08

Module 8: Advanced Strategies

• Dayparting

• AI-Powered Analysis

• Broad Match Modifiers

• Day Zero Negatives

• Negative Phrases

• Adjusting By Placement

• Search Term Isolation

BONUSES

Copy & Paste A Library Of Proven Resources

Enrol in the PPC Masters today and unlock access to our Bonus Vault. Inside you’ll find a growing range of time-saving and profit-boosting resources we’ve developed so you don’t have to.

Contents include:

Keyword Research Planner

Assemble and prioritize high-traffic, relevant keywords & ASINs in an easy-to-use database.

PPC Performance Tracker

Track key metrics with granular detail so you know exactly what to optimize and when.

Optimization Cheat Sheet

A one-page quick reference guide to regularly optimize ads with confidence.

FAQ Library

Submit questions to have them answered in-depth each week and uploaded to the library.

Excellent community, information and resources.

Sunil C., via TrustPilot

It’s been one of the best decisions I have made.

Ben J., via TrustPilot

Master Amazon Advertising Here

Choose your enrolment option to access the growth training you need to take your business to the next level.

Course

A self-study Amazon PPC course teaching you the step-by-step blueprint for successful Amazon advertising.

$297

One-time payment

Includes:

• 8-Module Amazon PPC Course

• Keyword Research Planner

• PPC Performance Tracker

• PPC Optimization Cheat Sheet

• FAQ Library

• Discounted Tools & Resources

• Lifetime Access

• One Payment, All Future Updates

University

All the courses, coaching, and community support you need to grow a valuable eCommerce asset.

$997

One-time payment

Includes:

• Everything in ‘Self Study’, Plus:

• Four Expert-Taught Courses

• Regular Live Coaching Sessions

• Supportive, Global Community

• First Product Checked & Validated

• Free Helium 10 Subscription

• Additional Partner License

• One-Time Payment, Lifetime Access

Everything we promise or your money back.

We’re so confident you’ll love the BBU experience that you can access the training for a full 14 days, and if you don’t feel it lives up to everything we promise, we will refund your enrolment cost. Terms apply.

800+ Happy Members

Don’t just take our word for it. Across our courses and coaching, we’ve worked with over 800 ecommerce entrepreneurs since 2018. Here’s what some of them have to say…

Real People; Real Results

Got questions? We’ve got answers.

Click on each question to expand and show the answer.

Who is this for?

This Amazon advertising course is for Amazon sellers looking for step-by-step, in-depth instructions to grow their sales with the effective use of PPC campaigns.

It teaches the early foundations for brand-new sellers all the way through to advanced tactics and optimization strategies we currently use for campaigns that generate 6 figures per month in multiple marketplaces.

What topics are covered?

The course covers everything Amazon sellers need to get started and master Amazon ads focusing mainly on Sponsored Products ads but also teaching the foundations of Sponsored Brands and Sponsored Display.

The course takes you through pre-launch learning and optimization then walks through campaign setup, optimization, and scaling. For a full list of lessons, see the contents section.

Is Amazon PPC worth it?

In short, yes. Amazon PPC is one of the best ways an Amazon seller can launch and rank products and maintain organic visibility over the long term.

The strategy behind Amazon PPC has certainly changed over the years and it should not be seen as a way to print money with non-stop profitable sales.

Instead, it should be seen as a customer acquisition and organic ranking tool. But it is very much worth it.

I’m a total beginner. Will I be able to follow along?

Yes, many of our 500+ happy customers have been in the exact same position as you, just starting out.

The Amazon advertising course is broken down into small, bite-sized lessons that cover each step of successful execution in a linear process.

Will this course help me reduce my ACOS?

That’s one goal, yes.

But lowering ACOS isn’t the only objective with Amazon ad campaigns. We’ll also teach you how to launch new products, establish organic ranking, increase sales, and acquire new long-term customers with a deep understanding of Amazon ads.

I already run Amazon ads, will this course still help me?

We’d like to think so.

Whilst you’ll likely be familiar with the first few modules, the campaign structure, optimizations, and advanced strategies will help you maximize the efficiency of your Amazon marketing.

The lessons and step-by-step guides are taught by sellers managing campaigns generating 7 figures per year, so the strategies certainly scale.

When do I get access to the course?

Immediately after enrolling.

You’ll be sent an invite to join the BBU Hub which is hosted on a platform called Circle. You can access the training materials on your desktop or mobile device so you can keep up with lessons on the go.

How much time do I need to dedicate to the training?

There’s no set time you’ll need to commit, and the training can be completed according to your schedule.

The sooner you go through the training, the sooner you can implement it, but you have lifetime access and there are no deadlines.

How do I access the bonuses?

There is a dedicated ‘Resources’ section within the course which gives access and instructions for all bonuses. You will be emailed access instructions for the BBU Hub immediately upon enrolling.

What does lifetime access mean?

You will have access to the course, including all future updates, for as long as you need.

Of course, ‘lifetime’ is a little ambiguous, so our guarantee is that if in the unlikely event we were to retire the course at some point in the future, we would give at least 12 months’ notice and continue to update the training within this time period.

However, the course has been live for many years already and there are no plans to retire it.

What kind of support do I get?

For any admin questions, you can email us hello@brandbuilderuni.com. For more in-depth coaching and support, BBU Pro is the option you need.

Can I get an invoice for my purchase?

Absolutely. You’ll get one sent to you on enrolling, but if you need anything different from what you received, just contact us and we’ll get it sorted for you.

Don’t forget, the cost of enrolling can be offset as a business expense.

Still got questions?

We’d love to hear from you. Get in touch below and we’ll get right back to you!

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Your PPC Mastery Journey Starts Here.

Whether you’re just starting out or looking to optimize 7-figure campaigns, this program will offer you the dedicated support and step-by-step instruction you need to achieve your goals. We can’t wait to work with you!