Reviews
Shopify Review: The Good, Bad, & Ugly (2025)
Shopify is one of the most popular eCommerce platforms in the world... but is it the best? In this Shopify review, I'll cover everything you need to know to…
Co-founder, Brand Builder University
Ben is the co-founder of Brand Builder University and leads the content strategy and oversees education on the platform. He has vast experience of a decade in eCommerce operating and working with brands selling in global marketplaces like Amazon, Shopify, and Walmart.
He scaled a private label brand to more than 1 million units sold and over 50,000 Amazon reviews, and now shares the systems behind that growth through BBU’s courses, podcast and guides.
Find Ben on: twitter.com · instagram.com · linkedin.com
Reviews
Shopify is one of the most popular eCommerce platforms in the world... but is it the best? In this Shopify review, I'll cover everything you need to know to…
Reviews
It's the biggest name in the industry, but is it still the best tool for Amazon sellers? I've been a Helium 10 user myself since 2017, and it's fair to say…
Best Tools
Forming an LLC can be one of the best ways to protect your growing eCommerce business. But, as you've probably already realized, the process isn't exactly…
Best Tools
A good freight forwarder is one of your most important contacts when growing an eCommerce business. Finding one on your own can be a daunting task, but don't…
Best Tools
Driving traffic to your Amazon listings from external sources like Google and social media is a powerful way to boost sales and improve your organic ranking.
Best Tools
Finding the right Amazon listing optimization service can be a game-changer for your business, helping you generate more traffic, improve conversions, and…
Best Tools
Running an eCommerce business can be incredibly rewarding, but it also comes with its fair share of risks. Whether you're worried about product liability…
Exits & Acquisitions
One of the best things about growing an eCommerce business is that it can become a sellable asset. To maximize the value of that asset, good eCommerce…
Seller Central
If you've listed a product on Amazon, but it's not showing up in search results, there are a few common causes. The key questions to ask—in order—are: If the…
Shipping & Logistics
For Amazon sellers, having a competitive platform means finding every edge. Logistics costs may quickly eat into your profit margins. Cutting expenses is just…
Reviews
Jungle Scout is one of the longest-standing names in the Amazon seller software industry. In fact, I first started using it way back in 2017.
eCommerce Tools
BFCM is a great time to make money with eCommerce... But it's also a great time to save money on some of the best training, tools, and resources for sellers.
Best Tools
The best Amazon seller tools can help you grow a lean, mean, eCommerce machine. But with hundreds of tools available, not all of them are worth your time or…
Foundations
Starting a new Amazon FBA business is no small feat. There are lots of steps to take, and mistakes can be easily made if you don't know what to do and when.
Marketing
The Black Friday Cyber Monday (BFCM) weekend presents an incredible opportunity for eCommerce brands. With millions more shoppers spending billions of dollars…
Best Tools
Product research is one of the most challenging—yet important—aspects of building a successful Amazon business. Thankfully, there are a number of good Amazon…
Team Development
I subscribed to an inbox-destroying amount of eCommerce newsletters so you don’t have to. In this article, I’ll share the best of the best and leave out all…
Tool Guides
Looking for the latest and best Helium 10 coupon code? You're in the right place! At Brand Builder University, we're a proud partner with Helium 10 - one of…
Foundations
When starting an Amazon FBA business it can feel like there's a world of new information to learn. So naturally one of the first places many turn is Amazon…
Product Research
As marketplaces like Amazon grow in competition, the reality is this: if you don't differentiate, you're doomed. You have to find ways to stand out from the…
Amazon Ads
I've been running Amazon PPC campaigns for over 5 years, and at Brand Builder University we've onboarded over 500 students into our Amazon PPC course.
Reviews
If you're researching Amazon PPC software tools to find something that can save you time and make you more money, Scale Insights has to be on your radar.
Team Development
It's no secret that building a successful brand requires a lot of hard work. But what if there were some books out there that could help make the process a…
Foundations
Over 50% of the products sold on Amazon are sold by "third-party sellers". These are normal, everyday people who all started where you are right now, the very…
Amazon Ads
If you want to be successful on Amazon, you simply cannot ignore Amazon PPC advertising. It's a critical skill that every seller must embrace to maximize…
Amazon Ads
The role Amazon PPC plays in a successful Amazon business has become increasingly significant over recent years. What was once a simple click of a few buttons…
Amazon Ads
If you're selling on Amazon and looking to expand your brand's reach to a wide new audience, Sponsored Display ads may be just what you're looking for.
Amazon Ads
If you're looking for a way to profitably boost sales on Amazon and pick up more market share, then you simply cannot ignore Sponsored Brands ads.
Amazon Ads
When you shop on Amazon, I'll bet you don't head to the menu, scroll through categories, find the most relevant one, and start browsing. You go straight to…
Amazon Ads
When getting started with Amazon PPC, one of the first questions that will come up is the benefits of automatic vs manual campaigns. It's definitely not an…
Amazon Ads
So, you're selling on Amazon and wondering: is Amazon PPC worth it? You see the costs, you run the numbers, and realize your bottom line would just be magical…
Amazon Ads
Newsflash: Gone are the days of set-and-forget Amazon PPC campaigns. Instead, to create long-term sustainable and successful campaigns, you simply must master…
Amazon Ads
As an Amazon seller, Prime Day is a crucial date in your marketing calendar. It's a high-traffic event that can supercharge your sales, catapult your brand…
Seller Central
With the increasing number of Amazon sellers, it's more important than ever to stand out from the competition. One way to have a competitive edge is to fully…
Amazon Ads
In today's digitally-driven commercial landscape, understanding and embracing emerging advertising platforms is crucial for your business's growth and success.
Trends & Statistics
eCommerce is one of the fastest-growing industries in the world, and it continues to grow at an astonishing rate. With this exponential growth, it’s no…
Tool Guides
If you want to be a successful Amazon seller, you need to master the skill of product research. By using the Helium 10 Xray tool, sellers can quickly and…
Foundations
Are you an Amazon seller looking to take your business to the next level? If so, you need to be listening to the best Amazon seller podcasts.
Foundations
In today's fast-paced e-commerce landscape, more and more entrepreneurs are turning to Amazon FBA as a lucrative opportunity to build their online businesses.
Best Tools
Amazon sellers, like most small business owners, often dread anything to do with accounting or bookkeeping. But the best Amazon accounting software tools &…
Amazon Ads
Are you looking to maximize your Amazon advertising efforts to boost overall sales and profitability? With so many moving parts to consider - bidding…
Best Tools
AI tools are becoming increasingly sophisticated and powerful, allowing businesses to automate time-consuming tasks such as customer service, marketing…
Amazon Ads
For a long time, Amazon sellers running PPC campaigns were fixated on one core metric: ACOS. Meanwhile, advertisers on almost all other platforms had their…
Amazon Ads
If you want to be successful with Amazon PPC it’s essential that you understand the difference between ACOS vs TACOS. Though they may seem similar, these two…
Amazon Ads
If you're running Amazon advertising campaigns you'll of course be looking for the best return possible. But what is a good return on ad spend (ROAS) on the…
Amazon Ads
A good Amazon PPC software tool will save you a lot of time and drive strong growth in your Amazon business. But not every tool is right for every seller, and…
Amazon Ads
Are you looking for a way to increase sales of your products on Amazon? Or give flatlined keyword rankings a bit of a boost? If so, you simply cannot ignore…
Amazon Ads
Are you an Amazon seller looking for ways to drive more external traffic to your listings? If so, then this article is perfect for you! With the right…
Seller Central
Are you an aspiring Amazon seller looking to start making money as quickly as possible? Or maybe you've been selling on Amazon for a while and want to expand…
Foundations
Are you looking for ways to make money online? If you've looked at selling on Amazon but found the startup costs too high for now, you may be wondering, can…
Foundations
Are you considering starting an Amazon FBA business but unsure what kind of capital is required? Starting any business can be daunting, and the range of…
Foundations
Are you running out of inventory on Amazon FBA? If so, don't panic. It's a common problem faced by many sellers and there are solutions to help minimize the…
Reviews
Are you an Amazon seller looking for ways to improve your PPC performance? If so, you absolutely have to try the free Perpetua Benchmarker report.
Amazon Listings
As an Amazon seller, you know how important it is to get reviews for your private-label products. Reviews help boost sales and build customer trust, but how…
Seller Central
Are you an Amazon seller who is looking to expand your business into restricted categories? You’re not alone. Every day, thousands of sellers try to get their…
Seller Central
Are Amazon orders pending on your account? It can be a stressful experience, leaving you unsure of when you'll receive payment or how to get the order…
Comparisons
Helium 10 and Viral Launch are two of the most popular Amazon tools on the market. But which is better for your business? In this article, we’ll compare…
Amazon Ads
As of April 2023, Amazon removed the Editorial Recommendations feature from search results. It may return in the future, at which point we will continue to…
Amazon Ads
After recent lawsuits which spearheaded debates about whether or not Amazon is against its own merchants, sellers on the platform may be relieved to find that…
Amazon Listings
Are you seeing little-to-no success when it comes to improving your Amazon sales? Throughout the years we have found that stunning visuals are a sure way to…
Seller Central
If you want to sell products on Amazon and want the full 'hands-off' experience, then you'll need to ship inventory into an FBA warehouse so Amazon can fulfil…
Comparisons
Helium 10 and Jungle Scout are two of the most popular Amazon seller tools on the market, but which one is truly best? As long-time users of both tools at…
Seller Central
Selling on Amazon can be a great business opportunity for budding entrepreneurs. However, running an Amazon business can be stressful at times and there may…
Foundations
Selling on Amazon is a real business opportunity, and with a real business comes real responsibilities. One such responsibility is an EIN - an Employer…
Amazon Listings
Effective Amazon listing optimization will literally make or break a business that sells products on Amazon. On other platforms such as eBay, Walmart, or…
Foundations
If you're an Amazon seller who is facing increased costs and decreased profit margins - or you just want to make more profit - then increasing your Amazon…
Tutorials
If you're a Shopify seller, then you know that increasing your average order value (AOV) is crucial to your success. After all, the more money each customer…
Amazon Ads
To grow a strong, successful eCommerce business it’s essential that you have the ability to communicate with your customers. But with a growing fight for…
Seller Central
As an Amazon seller, you're always looking for ways to increase your profits. One option that often comes to mind is bundling products. But what if you can’t…
Seller Central
Are you an Amazon seller looking for ways to make more profit? Maybe your margins have been squeezed by rising shipping and manufacturing costs?
Shipping & Logistics
As one of the world's largest online marketplaces, Alibaba is a go-to source for Amazon sellers looking for quality products from reputable manufacturers.
Amazon Listings
If you want to be a successful Amazon seller there are a lot of metrics you need to master, but one of the most important is Amazon click-through rate.
Amazon Ads
In what phase of your ad campaign creation process do you start thinking about keywords? When you get to that phase of ad creation, how do you decide how many…
Seller Central
Amazon ensures that the buying and selling process on the Amazon app is as safe and smooth as possible for both you and the buyers. However, with the growing…
Manufacturing
Alibaba is a great resource for eCommerce businesses to search and filter for the best manufacturers in China (and beyond). But once you narrow down your…
Comparisons
Having a successful Amazon FBA business, or any eCommerce business for that matter, takes hard work and dedication. Not only do you have to find products to…
Shipping & Logistics
When you're doing global trade and shipping goods internationally, it's important to choose the right incoterms to use. Incoterms are international commercial…
Finances
This is a guest post from our friends at 8fig. Maintaining a healthy cash flow is vital to the success of your eCommerce business. In fact, poor cash flow is…
Tool Guides
AMZ Suggestion Expander is a free Amazon keyword suggestion tool that helps you find a bigger keyword list to improve your listings and get more traffic.
Foundations
As an Amazon seller, you need to consider several things when setting up your business, one of which is insurance. Depending on the type of products you sell…
Reviews
Product reviews are critical to any business. With good reviews and feedback, your brand credibility grows and customers are more likely to buy from you.
Seller Central
When Amazon sellers encounter issues with their Amazon product listing, they are typically anxious to find a solution as soon as possible. After all, an…
Exits & Acquisitions
When it comes time to sell your business, you have two main options: an asset sale or a stock sale (often called share sale in the UK). In general terms, an…
Seller Central
If you've been selling on Amazon for a while, you may have considered changing your store name. Whether for a rebrand, a fresh start, or any other reason…
Shipping & Logistics
If you're an Amazon seller, then you know that shipping is a critical part of your business. But with so many options available, what's the best way to ship?
Comparisons
If you're an Amazon seller, then you know that there are a lot of different seller tools out there to help you run your business. Two of the most popular…
Team Development
If you've been running an Amazon business for any length of time, you'll know that there are hundreds of tasks that can keep you busy and hamper your growth.
Shipping & Logistics
When shipping products for the first time you will come across "Incoterms." But what are Incoterms, and how do they affect you? In this article, we'll explain…
Tool Guides
If you're an Amazon seller, then you'll know just how important keyword research is for your success. And to find the best keywords, you need to use the best…
Foundations
This article is a guest post from our friends at hellotax. Thinking about growing your business in 2022? Then expansion into the European Union is the way to…
Foundations
This article is a guest post from Rael Cline, founder of Nozzle. ai. Amazon has become a really tough environment to succeed. Thousands of new sellers join…
Seller Central
If you've sold products on Amazon, you may have come across the term "blocked unless FBA." When an account is "blocked unless FBA," it means it cannot sell…
Seller Central
If you're an Amazon seller, then at some point you may need to close a listing. But opting to close a listing for the first time and hitting that confirm…
Foundations
If you're looking to start selling clothes on Amazon, you've come to the right place. In this article, we'll cover the basics of how to get started, from…
Manufacturing
If you want to grow your eCommerce business, it's important to ensure that the products you sell are of high quality. But how do you do that when…
Seller Central
Selling on Amazon can be a great way to make some extra income. But, like any business, it takes time and effort to get started. If you're not ready to commit…
Tool Guides
If you're an Amazon seller looking to make more sales, you need to master the art of keyword research in order to rank higher and generate more traffic.
Seller Central
Have you ever wondered why your Amazon inventory shows as "reserved"? In short, it means one of three things: In this article, we'll dive deeper into each of…
Trends & Statistics
As an Amazon FBA seller, it's important to stay up-to-date on the latest trends and changes in the industry. By understanding the latest Amazon FBA seller…
Foundations
If you’re looking to start a business that can generate more income and create financial freedom, then you’ve probably looked at the Amazon FBA opportunity.
Exits & Acquisitions
Unless you've been hiding under a rock the size of Jeff Bezos' bank balance in recent times, you'll have seen talk about Amazon aggregators.
Tool Guides
When selling on Amazon, your success largely rises and falls on your ability to rank prominently for keywords in search results. But how do you know where…
Amazon Listings
This article is a guest post from our friends at FeedbackWhiz. Amazon product reviews are important to the success of your business. No, that’s not a myth…
Amazon Listings
If you're an Amazon seller, then you know that conversion rate is key to your success. A high conversion rate means more sales and more money in your pocket.
Foundations
So you've seen the ads, and you've heard the promises... but you can't help but wonder - is Amazon Automation a scam? We won't lie, building your own Amazon…
Product Research
Product research is perhaps the most important skill to master when looking to grow a successful private label business on Amazon. But if you've tried looking…
Seller Central
You’ve probably heard the term “suppressed listing” on Amazon before, but do you know what it means? If not, don’t worry—you aren't alone. Most sellers are…
Manufacturing
When it comes to product sourcing, Alibaba and DHGate are two of the most popular sites on the internet. Both have their pros and cons, but which one is better?
Tool Guides
Bad news: Amazon may owe you money without you even knowing it. If you're an Amazon FBA seller, there's a good chance you've had some lost or damaged…
Amazon Ads
If you're an Amazon seller who wants to build a strong business with a loyal audience then Amazon product inserts are a must. As part of a brand-building…
Foundations
So you want to sell on Amazon but are unsure which is better: Amazon FBA wholesale vs private label? Both have unique pros and cons, which can make it…
Foundations
Forming an LLC is a common way to protect your personal assets when you start an Amazon FBA business. But do you need an LLC for Amazon FBA?
Tool Guides
Helium 10 is one of the best tools you can use to grow your business on Amazon. It's a comprehensive toolkit that offers everything you need to: But with so…
Foundations
When it comes to selling on Amazon, one of the most common questions is how often does Amazon FBA pay. The short answer is that most Amazon sellers get paid…
Foundations
Amazon FBA and Shopify dropshipping are two of the most popular options for building an eCommerce business. In this article, we’ll compare and contrast the…
Exits & Acquisitions
This post is a guest piece from our friends at Empire Flippers. You’ve invested your time and money into building an Amazon FBA business, and now you’ve got a…
Foundations
Are you thinking about selling on Amazon, but wondering how much money can be made? Time is precious and you, naturally, will want to make sure that any…
Product Research
It's no secret that product research on Amazon has changed significantly over the years. Whilst it might have been possible a few years ago to find a product…
Amazon Listings
They say a picture tells a thousand words. If that's true, today we're going to talk about how your Amazon listing can tell thousands and thousands of…
Amazon Ads
Sponsored brand video ads are one of the great opportunities on Amazon PPC right now because of the exposure it gives your listing, and because of the…