The Brand Builder Show

96. Growing An 8-Figure Men’s Skincare Brand w/ Kelley Thornton

By Co-founder, Brand Builder University

Published Last updated

96. Growing An 8-Figure Men’s Skincare Brand w/ Kelley Thornton

Dive into this episode of the Brand Builder Show to hear how Kelley Thornton built men’s skincare brand Tiege Hanley to 8 figures in annual revenue.

Explore Tiege Hanley: https://www.tiege.com/ 

Connect with Kelley on LinkedIn: https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/ 

Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter  

Talking Points

  • 00:00 - Introduction to Guest: Kelley Thrornton

  • 02:05 - Introducing the Brand and the Journey So Far

  • 05:02 - Navigating Brand Failures and the Decision to Restart

  • 06:56 - The Motivation Behind a Fresh Start

  • 09:37 - Challenges and Considerations in Bringing on a Partner

  • 14:17 - Ideation, Product Selection, and Initial Development Challenges

  • 22:38 - Maintaining a Premium Brand Image Despite Competitive Pricing

  • 24:04 - Strategies for Launching the First Product

  • 26:35 - Leveraging Partner Audiences and Sales Strategy

  • 29:41 - Implementing Subscriptions as a Business Framework

  • 34:23 - Insights into the Operational Side of the Business

  • 36:49 - Future Plans: Selling the Business and Beyond

  • 40:53 - Closing Thoughts and Insights from Kelley

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